Study in Degree Streams  -The National Diploma which is a  NQF  Level  5 qualification leads to the B.Tech Degree that is a  NQF Level 6 qualification.

Course Identification and Recognition: As part of the: B.COM Degree / B.Tech Degree on the NQF Level 6 this course falls under the HET BAND - HIGHER EDUCATION and TRAINING.on the NQF/NATIONAL QUALIFICATIONS FRAMEWORK.  This Diploma is offered at the Post Matric Level and the entry requirement is a Matric or N3/NSC or Std 10/Gr 12. Rated by the HUMAN SCIENCE RESEARCH COUNCIL (HSRC) as a (M+3) Matric + 3 years of study, students are placed in the final year of the following:

B.TECH DEGREE  at a University of Technology or Technikon Nationwide    or
B.COM DEGREE  at any University Nationwide

The Student will not have to start from scratch (CAO BOOK)

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Marketing is more than just buying, selling and advertising.  It is about getting to know and understand more about your customers that is your consumers-people who will use your products and that your products satisfy their needs and wants.  Successful marketing depends on understanding the organization you are doing marketing for, its capabilities, its potential customers and the overall environment in which it functions.  A business organizations, worldwide whether in the public or private sector, profit or non profit, requires to market their organization and their products effectively .the marketing major study focuses on giving you an in depth understanding of the theoretical marketing concept and strategies using practical applications to see how it applies to the real world situations through case studies, research, and cooperation with outside organizations. Part of the course requires you to take part in practical projects which allows you to develop and apply the many diverse skills required in modern marketing using the latest technology.  In one of the modules you are required to complete a market research job for a business and the development of strategies for that firm.

Marketing is a professional qualification and is offered at a very high standard at Global.
The high professional standard of the marketing course and the attractive job opportunities makes the Marketing Major a very popular choice among students. 

CAREER OPPORTUNITIES

These highly professional marketing career graduates have a wide range of career opportunities available.  The diversity of marketing careers include general management, sales management, advertising, marketing research, public relations and consultancy in the public and private sector. 

LOCAL  NATIONAL INTERNATIONAL RECOGNITION
Every Government/State Department recognises this Diploma for job opportunities or Government Tenders. Global enjoys an International base of 500 Universities ,Colleges  and Business chains spread worldwide to work with University Presidents, academic deans, administration and faculty to help enhance educational programmes, improve communications, administration, financial performance and institutional visibility.

STUDY AREAS INCLUDE

Introduction to Marketing
Consumer Behaviour
Marketing Channels
Marketing Research Methods
Promotion management
Marketing Strategy Research Project
Elective Picks - one in every semester (six months)
Franchising
International Marketing
Services Marketing
Business Forecasting

Year 1 – SAQA ID No 5040414
Marketing Management
Entrepreneurship and Business Management
Management Communication
Economics or Mercantile Law

Year 2 – Semester 1 – SAQA ID No 50504012
Marketing Management
Sales Management
Public Relations
Entrepreneurship and Business Management

Year 2 – Semester 2 – SAQA ID No 50604015

Marketing Management
Sales Management
Marketing Research
Marketing Communication
Customer Service and Relations
Sales Management
Retail Management

Year 2 – 2nd Semester, 3rd Certificate
Entrepreneurship and Business Management
Marketing Management
Information Technology (Software Training)
Public Relations
Production Management
Supply Chain Management
Stock Control
Supervision

Year 3
Practical training in the workplace.  In-service training.  18 months in-service is required to obtain the National N Diploma
Financial Management (Optional)
Entrepreneurship and Business Management
Training and Development (Personnel Training)
Computerised Financial Information Systems
Information Technology (Software Training)
Management Communication,
Marketing Management

No business can survive without effective marketing and efficient selling of their products. “SELL TO SURVIVE” It’s for this reason that a thoroughly sound training in Marketing is highly essential for everyone aspiring to an executive Marketing position.

FUNDAMENTALS AND PRACTICE OF MARKETING
The course brings about an understanding of different needs of different communities and societies we serve as one in South Africa.
It include the marketing environment, Consumers, consumption and consumer behaviour, market segmentation, marketing aids
Used and decision-making.  Approaches in problem solving ,planning and organization, control and evaluation , the product and or services, promotional activities ,personal selling , sales force, the sales office, the export department, publicity media sales,  advertising, letter writing (Marketing Communication0location .(place) price, terms and condition of sale , distribution.
 
SALES MANAGEMENT
SELLING : Principles and Practice, its importance, elements of the selling process SALESMANSHIP : The salesman ,the role of the sales representative, personality , attitude, appearance, speech, manners, integrity etc. The responsibilities and duties of a sales representative
THE CUSTOMER : Types, determining the customers needs and wants, his objectives and problems, customer creation/motivation. The buying process, the sales sequence, company policies and procedures.

CONSUMER BEHAVIOUR
The role of the customer in marketing : consumer orientated management, marketing orientated management, consumer and consumer behaviour worldwide, income and expenditure patterns, the consumer decision process, the influence of social stratification in a democratic South Africa. Innovation and the adoption process.  Brand loyalty, impulse buying.
 

THE PRODUCT:  Selection of the products selling points , prices , terms and condition of the sales element, , product knowledge .
THE SALES MARKET: selling methods, after sales customer service.

THE LEGAL ASPECTS OF MARKETING
General principles of contract and acceptance, capacity of parties, rights and duties, under a contract, performance and damages for non performance, misrepresentation, discharge , purchase and sale, ownership and delivery, the credit agreement act, warranties, breach of contract, agencies, patents act, copyright act, trademark act, employment of sales representatives.

ADVERTISING AND SALES PROMOTION
The ethics of economics of advertising, adequate distribution, long and short term tasks, the pre-condition of effective advertising, co-ordination with other sales efforts, strategy  products positioning, advertising objectives, target marketing, supporting evidence, mood and tone, creative execution of a sales effort, ethical aspects, practical aspects, advertising research, planning, techniques, validity and practicality of advertisement testing, media planning choice of media and mix, media costs, readership, listenership,  viewing, ethics, advertising agencies, digital media.